Sunday, 19 January 2014

Growing your team one at a time

A recent webinar from Don Legere gave me the subject of this post. Don is the husband of Janet Legere who owns Contact List Builder and a very successful networker in his own right, going back to before he knew Janet.

He told us about a former boss he had at an insurance company. That guy was really successful at getting good sales and everyone asked how he did it. He didn't think about what he wanted to earn or even his personal or departmental sales target for the month. He just thought about getting ONE new sign up and what that entailed and how he took them from prospect to customer.

He had painstakingly refined his technique so that when he was talking to a new prospect and in his follow-up stages so that that person felt like they were the ONLY one that he was concentrating on, not just one of many that went to make up a sales target that their money was a part of. The better he got at it, the more one-at-a-times he could fit in a day, so in the end, he was hitting his monthly targets by the end of the first week.

This led to me considering what it was that brought me into CLB and why I am sticking to it like I have never stuck to anything before. It isn't just that CLB has all the elements I am looking for to create a sales funnel for my primary business BodyByVi, it's the way that Janet runs it.

She has been revising the step-by-step process by which you build and customize CLB and she has made that process into a collaboration by involving us all via Skype groups which have refined the steps, eradicated little errors and created a much improved product.

Maybe you looked at CLB before and thought it looked too complicated. OK, you can't expect to set it all up in 10 minutes. It isn't all 'done for you', and is a better product for that. You have to do the spade work ONE step at a time. The fantastic thing is that those steps are so well described now, with diagrams and graphics, so most people can get through without a hitch. Those that can't know they can come to the Skype groups and get answers. It's going to take you a week or more to sort it all out but oh boy will you have a solid base when it's all up together. 

The whole point here is the one at a time approach, the same as when you are talking to that new prospect. Make them feel that they are top priority just like Janet does with us. If you are writing autoresponder follow up letters, emphasize a step by step approach for your business and on a personal level, ensure all your customers understand it.

It isn't intended that we sit down with our credit card and join everything in one day including shelling out for all the upgrades.  No, we do one step at a time, make sure it works, get other people to test it etc before going to the next. In fact you can get by with paying for little more than your autoresponder which is great for the dirt poor new marketer.

Whatever program you are in, and whatever you are trying to build a list for, this approach will work and your customers are more likely to stay with you because they can see the value in your system or product because of YOUR single minded enthusiasm. CLB does not replace what you promote now, it builds a funnel around it, so that your CLB team become your biggest fans and are happy to go look at your primary product by the time the CLB system puts it in front of them - yes, it is right there, embedded in the system. You make money from the components of CLB itself as well as your own product.

What you have to do now (apart from considering joining Contact List Builder of course) is to think about the process of bringing just one person into your business. How you first get in contact - IBO Toolbox is a great help here, what you say to them to enthuse them about what you have to offer, and so on. Don't rush your fences, take time to make a friend first,  and remember ONE AT A TIME.